Dark patterns in online shopping: do they work and can nudges help mitigate impulse buying?

Dark patterns – design interfaces or features that subtly manipulate people into making suboptimal decisions – are ubiquitous, especially in e-commerce websites. Yet, there is little research on the effectiveness of dark patterns and even lesser studies on testing interventions that can help mitigate their influence on consumers. To that end, we conducted two experiments. The first experiment tests the effectiveness of different dark patterns within a hypothetical single-product online shopping context.

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