The Role of Dark Pattern Stimuli and Personality in Online Impulse Shopping: An Application of S-O-R Theory
Online impulse shopping is a growing industry. This paper uses the Stimulus-Organism- Response framework to model online impulse purchase behavior ...
Dark patterns in online shopping: do they work and can nudges help mitigate impulse buying?
Dark patterns – design interfaces or features that subtly manipulate people into making suboptimal decisions – are ubiquitous, especially in ...
The Benefits of Customer Touches
Increasingly, insurance companies are losing contact with their policyholders. The use of the Internet and mass mailing has replaced the ...